From the monthly archives: January 2014

Due to circumstances beyond our control, we have had to change the venue for the 2014 “That Takes the Cake!” Sugar Arts Show in Austin to the Austin Community College (ACC) campus at Highland Mall. The new address is 6001 Airport Blvd, Austin, TX 78752 and the mall’s website is www.highlandmall.com.

Highland Mall brings a number of new perks above and beyond our previous venue. The mall has plenty of free parking, access to public transit bus and MetroRail routes, is just across the highway from the Crowne Plaza (our official hotel for the event), an operational food court, and many upscale design features. The mall was purchased recently by the college and while some stores remain open for business – which we hope will bring in more new visitors than ever before – our event will now be housed in a large open space surrounded by closed stores that are also available for our use, allowing us to make for better noise control for classes, put show cakes in window displays, and other exciting new opportunities to bring you the best show ever.

We’re still going to have our full cake competition, the live demos and on-site competitions, the kids’ decorating area, the raffles, classes, vendors, and everything else that folks have come to love that have made our show one of the biggest in the nation and internationally respected.

We hope to be able to answer all of your questions and provide you with complete information as soon as possible. Thank you for attending our show and for bearing with us during this change. Stay tuned to our blog and social media (Facebook, G+, and Twitter) for updates. And if you use Google calendar, you can add the event here.

We’ve posted a press release about this change here.